About Us
Forget fitting in.
We're for the dogs who were born to stand out.
Lowrider Dogs was forged in Wellington, New Zealand, for that exact reason. We're a family-run brand fueled by our own pack: Lexi, George, Juju, and Poto - four long dogs with personalities that refused to be contained.
We were tired of seeing their big attitudes squeezed into boring, badly-fitting, mass-produced petwear. They deserved better. So we created a collection for their everyday rebellion.
This is high-quality, statement-making gear that’s more than just clothing, it’s attitude you can wear. Before any design is unleashed, it’s tested for durability and approved by our pack, because true character can't be contained.
Our Community
We're a small team right here in Wellington, obsessed with our products and the community we're building. We’re here to answer any questions you have - whether it’s about fit, style, or care. We work every day to go above and beyond your expectations. And if we ever miss the mark, you can count on us to make it right!
THE LOWRIDER CODE
We don't need to tell you what we're about. The gear speaks for itself. The respect our pack gets on the streets is the only endorsement we need. Every piece we forge is built on these principles:
Street-Ready Function. This is gear made to be worn, not just displayed. We fuse raw aesthetics with all-season comfort, so their attitude never has to compromise with the elements.
Unapologetic Design. For the dog that refuses to be background noise. We create looks that command respect - bold enough to make a statement, but engineered for the daily grind.
Relentless Quality. We're a small, local team obsessed with the details, driven by big aspirations. Our mission is to prove that "NZ Made" is the highest standard. We take no shortcuts. This is gear built right here to outlast the hype and redefine what premium means.